Enterprise vision:
    Howley seeks to develop its culture of quality and excellence through a long-term development initiative. Technology-based and innovation-oriented is Howley’s development concept, as well as the grand strategy finally founded through continuous accumulation, review and adjustment. Howley aims to create sustainable value with everything we do – together with our employees, partners. We take a long-term, entrepreneurial approach toward all elements of sustainability, aiming not just to comply with existing standards but also to shape new ones.
Enterprise values:
    Howley is devoted to carrying out its core corporate culture of equality, factuality, passion and innovation, adhering to the development concept of technology based and innovation oriented, striving to realize a family culture of regarding and loving the company as a family, and seeking to develop its quality culture under the theme of human-nurturing before goods-building and earnestness, etc.
Enterprise spirit:
    Howley anticipate, respond to and exceed our customers’ and consumers’ expectations by providing the best value, quality, service and winning innovations, brands and technologies to create sustainable value.